Born in Rotorua and loved all over - Croucher is the taste of discovery, from the home of adventure! We are all about celebrating the beauty, the adventure and the hospitality that Rotorua is renowned for all around the world.

The Croucher story begins with two guys (Paul and Nigel) and a mantra: 'FOR THE LOVE OF BEER'. We had independently travelled and discovered a world of great beer, and realised the perfect place for us to brew was our hometown, New Zealand's notoriously aromatic city of Rotorua - crafting beers for ourselves and for people like us, with a thirst for something different.

Every Croucher beer is an invitation to explore. A challenge to never stop taking risks. A reminder that life is about making stories, and great beer is about sharing them.